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  3. About Alexis Bittar

About Alexis Bittar

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In the bustling borough of Brooklyn, Alexis Bittar began carving his path in the world of jewelry with nothing but a vision and a few handcrafted pieces. Born to parents who cherished antiquity and art, Alexis’s upbringing was rich with influences that shaped his artistic sensibilities. In 1990, from a modest apartment, he started his own line, blending the old with the new in ways that had never been seen before.<br><br> He was discovered in 1992 by Dawn Mello, the fashion director at Bergdorf Goodman, setting the stage for his debut in the high-end retail world. Over the years, his unique approach to jewelry design, especially his pioneering work with Lucite, set his creations apart, lifting them from ordinary accessories into avant-garde art. Leading to collaborations with iconic figures and brands, including styling pieces for HBO’s ‘Sex and the City’ and designing for Burberry.<br><br> Beyond the glitz, Alexis was driven by a philosophy that "art should be worn, not just admired," a belief that won him not just accolades but heartfelt adoration from a diverse clientele. His boutique, opened at the millennium’s dawn near the very streets where he once sold his pieces, stood as a testament to his creative spirit and entrepreneurial tenacity.<br><br> In 2020, after briefly stepping away, Alexis reacquired his brand following its interim ownership by Brooks Brothers, marking a new chapter in his creative legacy. Today, Alexis Bittar stands as a beacon of innovative design and entrepreneurial spirit, with his his 'Bittarverse,' where humor and diversity play amidst his creations, is not just his business domain but a reflection of his belief in jewelry's power to express and transform identities.<br><br> This story of Alexis Bittar isn’t just about a man who made jewelry; it’s about a visionary who transformed a craft into an intimate expression of personal and collective identities, continuing to inspire and challenge the norms of beauty and expression in the fashion world.

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