1. the information identifying you that we collect;
2. how we use this information;
3. the legal basis upon which we process it;
4. with whom it is shared; and
5. how it is stored.
This policy also describes other important topics relating to your personal information and privacy.
Our Terms of Service (including Consignment Terms if you are a Consignor) apply to Purple Creek Service and this Site. If you do not agree to them, then you should not continue to use Purple Creek Service or the Site.
WHAT PERSONAL INFORMATION DO WE COLLECT?
We collect personal information of all Users of Purple Creek, which includes:
1. your name;
2. phone number;
3. postal address;
4. email address.
We collect personal information of all visitors to the Site (see the Online Tracking section below), which includes;
1. Internet Protocol (IP) address;
2. browser type;
3. your Internet Service Provider (ISP);
4. website referring/exit pages;
5. platform type;
6. date/time stamp;
7. other information related to your use of the Site.
We may receive some personal information about you from third parties such as public websites and social media platforms. We require you to register for the Site in order to use Purple Creek Service or to act as a Consignor to Purple Creek.
We collect the following information about Purple Creek Service that we provide to you:
1. information about your use of Purple Creek Service (including account related information such as payment information, purchase history, consign history);
2. customer services information; and
3. customer relationship management and marketing information.
If you participate in our opinion polls, surveys, contests, or sweepstakes, we may collect additional personal information about you in connection with your response or entry.
Additionally, you may choose to make other personal information available to us in connection with the consignment of an item, when you submit a video or blog for publication on the Site, email us, or invite a friend to join the Site. See the Invitations section below for more information.
Please note that we need certain types of personal information so that we can provide Purple Creek Service to you or so that you can be a Consignor. If you do not provide us with such personal information, or ask us to delete it, you may no longer be able to access our services or provide goods and services to us.
USE OF PERSONAL INFORMATION WE COLLECT
We, or third party data processors acting on our behalf, collect, use and store the personal information we collect to:
1. allow you to access and use our Site;
2. communicate with you (see Communicating with You section below);
3. register users;
4. process requests and orders (including membership registration);
5. provide technical support;
6. store information about your preferences;
7. recognize you when you return to our Site;
8. administer our Site;
9. ensure the security of our services and our Site;
10. comply with any procedures, laws and regulations which apply to us – this may include where we reasonably consider it is in our legitimate interests or the legitimate interests of others to comply, as well as where we are legally required to do so; and
11. establish, exercise or defend our legal rights – this may include where we reasonably consider it is in our legitimate interests or the legitimate interests of others, as well as where we are legally required to do so.
Communicating with You
We will contact you (including by email or post) with information about our products, services and offers which either you request, or which we believe you may be interested in (including through newsletters, alerts, and reminders about recurring event sales), unless you have told us that you don’t want to receive these message, or, otherwise, if it is in our legitimate interests, for business development and marketing purposes. From time to time we will send you service-related emails, such as a welcome email when you register for the Site.
If you provide us personal information when you communicate with us (including in person, by phone, or via email) this information may be shared with a Consignor or Customer Relations representative, employee, or expert that is most likely to be able to address your inquiry. This information will be used only for the purpose of responding to your inquiry.
Like most websites, we, our service providers, and our third-party partners may collect certain information about your interaction with our Site. This information may be stored in log files. Information stored in log files may include IP addresses, browser type, internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and other information.
Your Privacy Choices, the legal basis on which we use your personal information and right to control our use of your personal information, are described below.
Legal Basis for Use of Your Personal Information
2. our use of your personal information as is necessary to complying with our legal obligations;
3. where none of the above apply, use of your personal information is necessary for our legitimate interests or the legitimate interests of others (for example, to ensure the security of our Site).
Our legitimate interests are to:
1. run, grow and develop our business;
2. operate our Site;
3. carry out marketing, market research and business development;
4. provide goods and services to our customers and consignors, make and receive payment, provide customer services and to know the identity of the customer that we are providing services to; and
5. place, track and ensure fulfillment of orders with our vendors.
SHARING OF PERSONAL INFORMATION
We may need to share your personal information with our contractors in the course of operating our business and providing products or services to you. These contractors include vendors and suppliers, including but not limited to payment processors, suppliers of technical and support services, logistic providers, and cloud service providers that provide us with technology, services and/or content for the operation and maintenance of our Site or Service. We will also share your personal information with companies that assist us in our marketing, advertising and promotional activities and analytics and search engine providers that assist us in the improvement and optimization of our Site.
We may also disclose and use anonymized, aggregated reporting and statistics about users of our website and apps or our goods and services and from interactions with us and our brands on social media for the purpose of internal reporting or reporting to our group or other third parties, and for our marketing and promotion purposes. None of these anonymized, aggregated reports or statistics will enable our users to be personally identified.
Disclosures Required by Law or for Business Purposes
In our sole discretion, we may also disclose information we collect to a third party when we believe it is reasonably necessary to investigate or prevent harm, fraud, abuse, or illegal conduct, including to enforce or apply our terms and conditions or any other agreement or to respond to any claims, or to protect our rights or the rights of a third party.
We will also disclose your personal information to third parties where it is in our legitimate interests to do so to run, grow and develop our business. Information collected from this Site may also be transferred as part of a merger or other combination, or as part of a restructuring, bankruptcy, transfer of assets, or to our successors in interest.
Retention of Personal Information
We keep your personal information for no longer than necessary for the purposes for which the personal information is processed. The length of time we retain personal information for depends on the purposes for which we collect and use it and/or as required to comply with applicable laws and to establish, exercise or defend our legal rights.
YOUR PRIVACY CHOICES
Updates to Your Information
You can contact us at any time to update, change or delete personal information Purple Creek maintains about you.
Users who no longer wish to receive our newsletters, alerts, or promotional communications may opt-out of receiving these communications at any time.
Rights if You are Located in the European Union
If you are accessing our Site and Purple Creek Services from the European Union, then you have certain rights in relation to your personal information which are set out below. If you would like further information in relation to these or would like to exercise any of them, please contact us by email using the details below at any time. You have the right to request that we:
1. provide access to any personal information we hold about you;
2. update any of your personal information which is out of date or incorrect;
3. delete any personal information which we are holding about you;
4. restrict the way that we process your personal information;
5. stop processing your personal information for direct-marketing purposes;
6. provide your personal information to a third-party provider of services;
7. provide you with a copy of any personal information which we hold about you; or
8. consider any valid objections which you have to our use of your personal information.
We will consider all such requests and provide our response within a reasonable period (and in any event any time period required by applicable law). Please note, however, that certain personal information may be exempt from such requests in certain circumstances. If an exception applies, we will tell you this when responding to your request. We may request you provide us with information necessary to confirm your identity before responding to any request you make.
How to Exercise Your Choices
You may notify us of your choices or preferences by accessing your “Account Info” on the Site, or by contacting us as set forth in the “How to Contact Us” section below.
Transfers of Personal Information
Purple Creek is based in the United States and therefore personal information collected from this Site and provided in connection with Purple Creek Services will be transferred to and processed in the United States, and may be transferred and processed to other countries outside of your country of residence. We may also transfer personal information to service providers or other third parties with whom we have contractual agreements. Other countries where your personal information may be processed may have different legal protections for personal information than your country of origin, including different standards for access by law enforcement, courts, or other governmental authorities.
Further details on the steps we take to protect your personal information in these cases is available from us on request by contacting us at any time.
Third Party Websites
We may share aggregated information about you with third parties. Aggregated information is non-personal information about you that is combined with the non-personal information of other users. We may not limit the third parties' use of the aggregated information.
Access by Children or Minors
Our Site is not directed to children under the age of 18, and our Terms of Service prohibit minors from using our Site or Service. We do not knowingly collect any information from children under 18.
We take precautions to protect information that we collect from our Users. We protect the information entrusted to us by taking all reasonable precautions to safeguard the confidentiality of personal information, including through use of appropriate physical, technical and administrative safeguards and measures. These protections include restricting access to personal information to employees who need the information to perform a specific job. Purple Creek provides its employees training on its security and privacy practices. Technical safeguards and measures include use of encryption, passwords for access to our systems and use of anti-virus software.
However, in the course of provision of your personal data to us, your personal information may be transferred over the internet. Although we make every effort to protect the personal information which you provide to us, no information security safeguards can be guaranteed to be completely secure, so you should use caution whenever providing personal information online, electronically or otherwise. Once we have received your personal information, we will use strict procedures and security features to prevent unauthorized access to it.
Where we have given you (or where you have chosen) a password which enables you to access your online account, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.
HOW TO CONTACT US
If you have any questions or comments about this Privacy Notice, or if you would like us to update information we have about you or your preferences, please contact us by email at email@example.com.
EFFECTIVE DATE: May 1, 2021
WHAT ARE COOKIES?
Cookies are small text files which are sent to your browser when you visit our website. When you visit our website again, the cookie allows our website to recognize your browser. When you visit our website, cookies may also be sent to your browser by other websites that are used for advertisements on other sites you may visit.
Cookies are useful because they help us make your website experience more enjoyable. They allow us to recognize your device (e.g. your laptop or mobile device) so that we can tailor your experience of our website. You can find out more about cookies at: www.allaboutcookies.org.
Cookies do lots of different jobs on this website, such as letting you navigate between pages efficiently, remembering your preferences, remembering your username and password, enabling you to keep goods in your shopping basket, letting us analyze how well our website is performing, and improving your experience. They also help ensure that advertisements you see while you are on other websites are more relevant to you and your interests.
WHAT TYPES OF COOKIES DO WE USE?
We want you to understand the different types of cookies that we use on our website. Some of these cookies are essential to the operation of our website. Others are not essential but help to improve our website by collecting user information or try and improve your experience of our website by remembering your choices.
Generally, our cookies perform up to four different functions:
Type 1 – Strictly Necessary Cookies – Which Enable Services You Have Specifically Asked For
We use several cookies which are essential to the operation of this website. For example, these types of cookies let us identify subscribers and ensure they can access the subscription-only areas of this website, enable our website to remember the goods that you add to your shopping cart, provide the necessary security your visit to our website requires, and help ensure the content of the pages you request load quickly. Without these cookies, services that you have asked for cannot be provided.
Type 2 – Performance Cookies – Which Collect Anonymous Information About the Web Pages You Visit
These cookies collect information about how visitors use our website, for example, which pages our visitors go to most often, and if they get error messages on those pages. These performance cookies don't collect information that identifies you as an individual – all information they collect is aggregated and anonymous. The information gathered is only used to improve how our website works.
We use Google Analytics on our website to help us analyze how our website is used. You can find out more about this popular website analytics tool here: http://www.google.com/analytics/index.html. Google Analytics uses performance cookies to track visitor interactions. For example, by using cookies Google can tell us which pages our users view, which are most popular, what time of day our website is visited, whether visitors have been to our website before, what website referred the visitor to our website, and other similar information. All this information is anonymized. Google takes the privacy and security of your Google Analytics data seriously and you can find out more about how it protects your data here: http://www.google.com/analytics/learn/privacy.html.
Type 3 – Functionality Cookies – Which Remember Your Choices to Improve Your Experience.
These cookies allow our website to remember choices you make, such as, remembering your username, the region you are in, and changes you make to various other parts of our website which you can customize, such as your account portal page. The aim of these cookies is to provide you with a more personal experience so that you don't have to reset your preferences each time you visit us.
Type 4 – Targeting or Advertising Cookies Which Remember Your Browsing Habits to Try and Display Relevant Advertising when You Visit Other Online Sites.
These cookies track your browsing habits so that we can show you advertising which we hope is relevant to your interests. We believe it is useful to show you advertisements that are tailored to your interests. These advertising cookies use information about your web browsing activity to group you with other users who have similar interests and show you advertisements based upon those interests. For example, these cookies may remember that on our website you viewed pages relating to particular products. Based on that information, with our permission, third party advertisers can place cookies on your browser to enable them to show you those products while you visit other sites.
These types of cookies are also used to limit the number of times you see an advertisement as well as to help measure the effectiveness of advertising campaigns.
WE MAY TRACK WHETHER YOU OPEN EMAILS THAT WE SEND
Our emails may contain a web beacon to track who opens an email, when, and whether that user clicks on any of the links in the email. We may use this information to help us analyze which of our users are interested in particular topics. When you delete the email, the web beacon will be deleted.
HOW TO MANAGE COOKIES ON OUR WEBSITE
Cookies do lots of important jobs on our website and help to make your online experience more personal and more enjoyable.
However, you can disable all our cookies if you choose. If you do so, you may find that significant parts of our website do not work at all, or do not work correctly.
If you would like to disable targeting, advertising or cookies, which remember your browsing habits and try and display relevant advertising when you are online, you can visit http://www.youronlinechoices.com/uk/your-ad-choices. If you choose to turn off these cookies you will still see advertising on the internet, but it may not be tailored to your interests. It does not mean that you won't be served any advertisements whilst you are online. Whilst many companies involved in using targeting, advertising or cookies and serving online behavioral advertising appear at the above link, not all do. Therefore, even if you choose to turn off cookies used by all the companies listed, you may still receive some targeting, advertising or cookies and some tailored advertisements from other companies.
You can also manage this type of cookie in the privacy settings on the web browser you are using. Please see below for more information.
DISABLING OTHER COOKIES
You can disable and/or delete all types of cookies by using your browser settings. Cookies are generally easy to disable and/or delete but how you do so varies from browser to browser. The "help" function within your browser should tell you how to do it. The best way may be to close your browser and then search for "cookie folder" or "cookie manager" or simply "cookie".