About Armenta
Learn About the brand
In the vibrant heart of Houston, Texas, amidst its bustling streets and towering skyscrapers, a story of dreams, art, and legacy takes shape. This is the tale of Armenta, more than just a jewelry brand, it's a testament to one woman's vision and the power of 'duende'.<br><br> Emily Armenta wasn't destined to be just another name in the world of jewelry design. Born into a lineage of artists, creativity flowed in her veins. As a child, she would lose herself in sketches, designs, and the allure of stones. But it was during her MBA at Rice University, amidst theories and assignments, that her true calling sparkled. Tasked with conceptualizing a company, Emily's heart led her to jewelry. That classroom project was the unsuspecting seed of what would become a global empire.<br><br> Drawing deep from the wells of Spanish culture, every Armenta piece whispers tales of history and artistry. The soulful works of the Spanish poet-playwright, Federico García Lorca, particularly his concept of "duende" - Duende, is a power, a struggle one must endure to create something truly magnificent - became the heartbeat of Emily's designs. Each jewelry piece, a canvas; each stone, a story. From oxidized silver that tells tales of time passed to the unique blend of golds that shimmer with a distinct hue, every detail is a labor of love.<br><br> But what truly sets Armenta apart is its alchemy of old-world charm and contemporary elegance. Armenta uses an array of gemstones, diamonds, 18K and 22K gold, and sterling silver. The gold, a custom blend to achieve a unique hue. Even their turquoise stones are special, topped with iridescent moonstone, giving them an otherworldly luminosity.<br><br> From a class project to a global sensation, Armenta's journey has been nothing short of remarkable. Emily's vision was so compelling that her MBA professor became her first investor. Today, Armenta has graced many celebrities and is exclusively available at luxury retailer Neiman Marcus. Whether it's bangles, stackable rings, or versatile pendants, each piece is a testament to Emily's dedication and artistry. Armenta isn't just jewelry. It's a symphony of passion, dedication, and the indomitable spirit of 'duende'. Through her art, Emily Armenta has bared her soul to the world, and the world, in all its glory, has embraced her with open arms.
