About LeVian

Learn About the brand

In the heart of ancient Persia, as the sands of time flowed through the 15th century, the Le Vian family embarked on a journey destined to span continents and centuries. Their craftsmanship in the realm of jewelry became legendary, so much so that by the 1700s, Nadir Shah, Persia's mightiest ruler, entrusted them with his most prized possessions. Among these treasures shimmered the Kooh-i-Noor diamond, a gem destined to be enshrined among England's Crown Jewels.<br><br> But the Le Vians were not mere safeguarders of beauty; they were creators. In a world awash with imitation, they carved a niche with their unparalleled originality. Each design, a unique blend of diamonds, gems, and gold, born from a spark of inspiration, and meticulously sketched, evolving from paper to precious metal. This relentless pursuit of excellence has birthed an astounding 100,000+ original design over the last 500 years.<br><br> Beyond crafting masterpieces, Le Vian had a vision: luxury that was within reach. They transformed abundant, undervalued gems into affordable treasures, helping ensure that as these gems grew scarcer, their creations only appreciated in desirability.<br><br> Searching for the unappreciated, they settled on brown diamonds. These deep-hued gems, often overshadowed, were reborn under Le Vian's touch as the coveted Chocolate Diamonds®. This was no mere branding exercise but a promise of unmatched quality. By trademarking the name, Le Vian ensured that jewelry enthusiasts would receive only the highest quality brown diamonds. at the forefront of creating the most exquisite natural fancy-color diamond and gemstone jewelry.<br><br> Family was the bedrock of Le Vian's ethos. They were not just guardians of gems but of the trust and dreams of their patrons. This commitment was so profound that every piece came with a promise of its natural origin, and for those who chose to become part of the Le Vian family by registering their pieces, a lifelong assurance of care, and repairs.<br><br> The winds of change blew in the 20th century when Abdulrahim Ephraim LeVian, carrying the dreams and legacy of his ancestors, set foot on American shores. In 1950, he sowed the seeds of Le Vian's future, introducing a new world to the family's unparalleled designs. His fervor for colored gems led him to import vast quantities of Persian turquoise, tanzanite, and sapphire, laying the foundation for Le Vian's growth into the luxury jewelry powerhouse it is today.<br><br> Every Le Vian creation is a narrative, a testament to their unwavering commitment to originality and excellence. From the revolutionary Chocolate Diamonds® collection to designs echoing Persian elegance, each piece has a tale to tell.<br><br> Le Vian's success is not just measured in sales and designs, but in their commitment to the community. They pledge to donate 10% of their pre-tax profits to charity, supporting causes ranging from medical charities to building schools in diamond mining areas. Their dedication to Jewelers for Children, an organization that aids children in need, further showcases their commitment to making a difference.<br><br> From the ancient dunes of Persia to the bustling streets of modern-day America, Le Vian's legacy, built over centuries, is a tapestry of passion, innovation, and an unwavering commitment to excellence. Today, as a private, family-owned business, they continue to craft exquisite pieces, each telling a story of a rich history and a bright future.