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  3. About Omega

About Omega

Learn About the brand

In the shadow of the towering Swiss Alps, in a land where time seems to stand still, the heartbeat of innovation began its rhythm. This is where the legend of Omega was born.<br><br> In the quaint town of La Chaux de Fonds, Switzerland, in 1848, a young visionary named Louis Brandt began crafting timepieces with meticulous care. His small workshop was the birthplace of what would become one of the world's most renowned watch brands. Initially known as Louis Brandt & Fil, the company underwent a transformation in 1903, adopting the name Omega Watch Co., inspired by the groundbreaking 19-caliber watch named Omega.<br><br> As the years flowed, so did Omega's innovations. By 1885, the Brandt brothers unveiled 'The Labrador,' their first mass-produced caliber watch. And just seven years later, they astounded with the world’s first minute-repeating wristwatch. Their quest for excellence knew no bounds, leading them to the heart of Bienne, where Omega's name echoed louder and farther.<br><br> Omega's reputation for precision was unparalleled. In the early 20th century, Paul-Emile Brandt seized an opportunity to become the official timekeeper for an international balloon racing event. This was just the beginning. In 1932, Omega was chosen as the official timekeeper for the Olympic Games, a prestigious role they have upheld on 28 occasions, extending to the Paralympic and Youth Olympic Games.<br><br> But the skies were not the limit for Omega. The vast expanse of space beckoned. When NASA's astronauts needed a watch to brave the unknown, Omega's Speedmaster rose to the challenge, journeying where no watch had gone before - the moon's barren surface.<br><br> The turn of the millennium saw Omega, once again, redefine watchmaking. With the Co-Axial escapement, they bridged centuries of craftsmanship. And as the world watched James Bond and icons like Cindy Crawford wear Omega, it wasn't just a brand they saw; it was a legacy.<br><br> Today, Omega stands as a testament to Swiss craftsmanship, pioneering spirit, and a relentless pursuit of perfection. From the depths of the oceans with the Seamaster to the vastness of space with the Speedmaster, Omega's timepieces have been witnesses to some of humanity's most significant moments.<br><br> And as the hands of their watches continue to tick, so does the legacy of a brand that has, for over 170 years, defined the very essence of timekeeping.

Omega

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