About Samuel B

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In 1981, in New York City, Samuel Behnam started a jewelry company that carried his own name, Samuel B. His vision wasn’t born in a vacuum. Travels through Bali and Thailand left a lasting impression on him, especially the deep traditions of metalwork and the way artisans there tied their craft to history and community. He also drew from the shapes and colors of landscapes he’d encountered, folding those influences into designs that balanced old methods with modern style.<br><br> Samuel B. quickly became known for its collaborations with Balinese artisans, many of whom could trace their skills back to work once done for the Royal Court. That lineage gave each piece more than polish; it carried a sense of heritage. What Samuel brought was a way of shaping those centuries-old practices into jewelry that felt at home in the present, without losing its roots.<br><br> The company set itself apart not just through craft but through intent. For every piece sold, Samuel B. donates ten meals to Feeding America. That decision made every purchase more than a transaction, turning jewelry into a small but steady contribution toward feeding people in need. Customers weren’t just buying a ring or bracelet, they were stepping into a chain of giving that reached far beyond the showroom.<br><br> Over time, the reputation of Samuel B. rested on two pillars: craftsmanship and compassion. The first came from the hands of artisans in Bali and Thailand, who carried forward generations of training. The second came from a commitment to giving back. Put together, they made Samuel B. jewelry not only an expression of design, but also of continuity and care.