About H Stern
Learn About the brand
In the heart of Rio de Janeiro, amidst the hustle and bustle of city life, young Hans Stern stood at a crossroads. Born in the distant land of Essen, Germany, in 1922, at the age of 17, he and his family fled the shadows of Nazi Germany to find refuge in the colorful and welcoming arms of Brazil.<br><br> The shimmering beauty of Brazil wasn't just in its landscapes but also beneath its soil. Hans, with eyes wide with wonder, was drawn to the dazzling array of gemstones that Brazil had to offer. Starting humbly as a typist for Cristab, a Rio-based exporter of minerals and precious stones, Hans quickly climbed the ladder, learning the intricacies of the gem trade. His passion led him to the mines of Minas Gerais, where he forged relationships with local miners, discovering treasures like mesmerizing tourmalines.<br><br> By 1945, Hans wasn't just a dreamer; he was a doer. He founded H. Stern, addressing a gap in the Brazilian gemstone market. He nurtured and trained budding jewelers, setting a gold standard in the jewelry world. But it wasn't until 1951, when the doors of an H. Stern shop swung open to welcome Anastasio Somoza, a Nicaraguan dictator, that Hans's vision truly took flight. A single purchase of an aquamarine necklace for $20,000 not only solidified Stern's reputation but also marked the beginning of a jewelry empire that would span continents.<br><br> Heralded as "The King of Colored Gems" by The New York Times, Hans's creations were a symphony of colors and designs. His dedication to quality and ethics was unparalleled, ensuring that every piece that bore the H. Stern name was of the highest standard. Stern's commitment to his craft and care for his customers was evident in his personal touch, from birthday cards to a unique complaints system that he personally oversaw.<br><br> As the years went by, H. Stern expanded its reach, with over 170 boutiques in 26 countries. The brand collaborated with renowned figures like Diane von Furstenberg and architect Oscar Niemeyer, further solidifying its place in the annals of jewelry history. Stern's legacy was not just in the beautiful pieces he created but also in his vision for the future. He was a pioneer, advocating for the reclassification of "semi-precious" stones to "precious, colored stones," challenging industry norms.<br><br> Hans Stern passed away in 2007, but his legacy lives on. His sons continue to uphold the H. Stern name, ensuring that the world remembers the man who brought the colors of Brazil to the global stage. Through his journey from a refugee to the king of Colored Gems, Hans Stern's story is a testament to passion, perseverance, and the power of dreams.
