Vintage 1940's Coro Craft Adolph Katz Sterling Rose Gold Large Floral Brooch

Coro

In a bustling New York City at the turn of the 20th century, two visionaries, Emanuel Cohn and Carl Rosenberger, embarked on a journey that would forever change the world of jewelry. Their venture, named "Coro," a fusion of the first two letters of their surnames, began its tale in 1901. From its humble beginnings, Coro was destined for greatness.

The city's streets were alive with the promise of the American dream, and Coro was no exception. Initially branded as "CR," the company underwent a transformation after the unfortunate passing of Emanuel Cohn in 1910. Yet, the legacy of Cohn and Rosenberger persisted, and by the mid-1920s, Coro had established itself as one of the continent's largest jewelry producer.

Coro's journey was marked by innovation and a keen sense for the evolving tastes of its clientele. The company introduced the world to "Coro Craft" in 1937, a higher-tier line of jewelry. Their designs were not just mere ornaments; they were statements. From the unique Coro Duette brooches, patented in 1931, to the Jelly Belly brooches of the 1940s, Coro's creations were a blend of art and fashion. Their pieces, whether adorned with enamel, crystals, or Lucite, were crafted with meticulous attention to detail.

The company's success was not solely due to its innovative designs. Behind the scenes, a team of talented designers, including the likes of Adolf Katz, Oscar Frank Placco, and Gene Verrecchia, breathed life into Coro's visions. Their creations spanned a range of styles, from floral motifs to animal figures, each piece telling a story of its own.

But Coro's genius lay in its heart. Luxury wasn't just for the elite; Coro believed in luxury for all. This philosophy shone through in their collaborations and their choice of materials, melding the sparkle of Swarovski crystals with the sheen of sterling silver.

And Coro's influence wasn't bound by borders. By the 1960s, even the distant shores of Great Britain glittered with their designs. Their subsidiaries, like Francois and Vendome, carried the Coro legacy, crafting masterpieces till the winds of fashion changed direction in the 1970s, and Coro faced its greatest challenge. Despite their valiant efforts, 1979 saw the curtains fall on their production.

Today, Coro's pieces are cherished relics of a bygone era, a testament to a company that was always ahead of its time. Their jewelry, a harmonious blend of innovation and tradition, continues to inspire and captivate. The tale of Coro is not just about jewelry; it's a story of vision, passion, and the relentless pursuit of excellence.