About Gucci
Learn About the brand
In 1921, in Florence, Guccio Gucci laid the foundation for a brand that would come to define Italian luxury. His years as a porter at London’s Savoy Hotel had given him a close view of the style and refinement of Europe’s elite. Returning home, he carried that vision with him and opened a small shop on Via della Vigna Nuova. From the start, his focus was on finely crafted leather goods that reflected both sophistication and Florentine craftsmanship.<br><br> As the brand grew, it expanded beyond leather. By the mid-20th century, Gucci’s reach extended into high fashion and jewelry. Its designs catching the attention of Hollywood icons such as Audrey Hepburn and Grace Kelly, who helped make the name synonymous with glamour. Their appearances in Gucci’s jewelry turned the brand into a symbol of luxury not just in Europe but around the world.<br><br> The 1970s and 1980s marked an era of boldness. Gucci embraced the maximalist trends of the time, producing large statement pieces in rich golds and intricate designs. Alongside fine jewelry, the brand also introduced striking costume jewelry, making its aesthetic accessible to a wider audience while keeping the aura of exclusivity intact.<br><br> In the 1990s, Gucci faced the challenge of redefining itself for a new generation. Under the leadership of Creative Director Tom Ford, the brand was revitalized with a provocative, modern edge. The jewelry of this era featured sleek, gold-plated designs and bold motifs such as the horsebit and interlocking G, a blend of minimalism and audacity that reestablished Gucci as a fashion leader.<br><br> Today, Gucci continues to balance its heritage with innovation. Its fine jewelry collections feature precious metals and gemstones, often drawing on the iconic symbols that have marked its history. From the horsebit to the interlocking G, each design carries forward the legacy of Guccio Gucci’s vision while embracing modern creativity.<br><br> From its beginnings in a single Florentine shop to its status as a global fashion house, Gucci’s story is one of enduring craftsmanship, reinvention, and a lasting influence on the world of luxury.
